Persuasion and influence training programs are designed to teach individuals the skills and techniques necessary to effectively convince, persuade, and influence others.

Influence and persuasion training is valuable for professionals in fields such as sales, marketing, leadership, negotiation, and interpersonal relationships, as it equips them with the tools to navigate and succeed in various social and professional contexts.Participants learn various persuasion techniques and principles, such as the psychology of persuasion, persuasion styles, and how to build persuasive arguments. Understanding cognitive biases and heuristics is also a common component.